Meet The Hilarious Father-Son TikTok Duo From The GilletteLabs Commercial

When Joe Mele started creating TikTok videos in the fall of 2019, he had no idea it would only take a few short years to amass an astounding following of over 14 million followers. Taking cues from other familial TikTok icons like the D’Amelio family and Ophelia Nichols, aka ‘Mama Tot,’ Joe decided to put his father’s no-nonsense attitude and thick New York accent at the forefront of his content — and it worked.

Lighthearted, half-improv, half-planned sketches like this March 2020 TikTok that features Joe dressing his father up as his uncanny lookalike — the cartoon food critic from “Ratatouille” — quickly racked up over 13 million likes and 420k shares. Other fan favorites include Frank’s critique of other people’s accents, including Joe’s girlfriend and Frank’s wife, and the ever-comedic battle between baby boomer and Gen Z culture. The father-son duo have created hundreds of videos on TikTok, YouTube, and other social media platforms, which takes up a lot of time. 

Dad rating my girlfriend’s accent 😂 10/10 for the new Neutrogena Hydro Boost Water Cream @Neutrogena #NeutrogenaPartner

♬ original sound – Joe Mele

“At first, I thought it would be all fun and games, that I could post whenever I want,” Joe said in an interview with Dexterto. “But now that we have such a large following, I think it takes a lot more time and effort.” So much time and effort, in fact, that Joe told the Suffolk Times that he dropped out of college to pursue a full-time social media career.

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